UTE CAT Showroom and city office, Borella
We are proud to unveil the interior transformation of the UTE CAT Showroom and city office Borella, a project in which every line, texture, and light detail was intentionally crafted to echo the strength of a legendary brand founded in 1947. From the outset, our vision was clear to translate the global CAT brand identity into a spatial experience.
The iconic CAT yellow-and-black palette became the heartbeat of the design, boldly infused across feature walls, ceilings, custom furniture, and display elements. These brand tones were balanced with warm timber grains and concrete textures to create an international showroom ambience that feels both powerful and welcoming.
From ceiling light trails symbolizing movement and power… To have helmet feature walls representing workforce heritage… To metal frameworks and exposed service lines reflecting mechanical honesty…Every element was curated to make this space not just a showroom but a tribute to a global construction giant. A legendary brand deserved an interior that stands just as tall.
